"I've been waitin on this my WHOLE life! These DREAMS be wakin me up at night!"
~ Kanye West, I Wonder (Graduation, 2007)
The word "hype" is considered an inflated truth or exaggerated, misconstrued story. The word inflated stands out the most. Inflated means full of empty or prententious language. Meanwhile, this offering is to encourage you to "CREATE Hype!" and make it your own. (How ironic)
This year and the latter part of last year, I learned that Hype does not have to be BS. Hype is simply whatever you want it to be. It's your belief system. The thoughts, notions, values, principles, truths that you believe in, you will pub(licize), endorse and co-sign to the next level. This is totally me. When I believe in something, I make it public. I speak about it and I make it real BIG.
One of the greatest examples of Hype created in the last 12 months was the controversy between Kanye West and 50 Cent's album being released on the same day. Of course I had my money on Ye. There was so much Hype surrounding the release of the both albums, if you were music lover at all you could not help but to indulge just a little. Well we all know how that one turned out. Ye took the most units in the first week and his hype paid off once again. Why do I say again? (I don't want this to turn into a conversation completely about Ye but...) Again, because Kanye brought attention to himself at his beginnings by making people believe in his talents and gifts simply because he believed in them the most. I've watched Kanye's Driven, Through the Wire, read the articles, heard the rants, blowing of his own horn, etc. However, any one who subscribes to the trends, pop culture and the hip-hop generation can not deny Kanye's affect on all of the above. Kanye has always been his own hype man. When the labels wouldn't do it, he did it himself. When the award shows didn't show love, he created more hype and drama still turning the attention (although negative) to himself requiring more people to dig deeper into Ye. What's even greater about the hype that Kanye created around himself is that it's totally warranted. He is extremely talented in music and art. He has changed the hip-hop culture for this generation in many ways.
I have a tendency to down play my BIG stuff, and hype my "sister" or my "brother's" vision. Kanye's example shows me that we must HYPE our own visions. Getting them out there is our responsibility and at the end of the day, no one but God (and I think that even God can't believe it for you) will believe your vision, dream, or goal as much as you do. God gave you the vision and He will surely bring it to pass...if you believe it can actually come to pass. Kanye believed in his vision when no one else would and more than anybody. Now he has the whole world believing in "Kanye West - Mr. Glow in the Dark." I'm not mad at CHICAGOIAN-GEMINI-TWIN.
So from now on... CREATE BIG HYPE for your BIG and little DREAMS. When you take a BIG STRIDE, or make a BIG SPLASH don't down play it. MAKE IT BIG, SAY IT LOUD. You're helping someone else along the way believe that they can make their dreams and visions come true too.
I'm working on tracks with Keith "K-Boogie" Hanns, original member of Wreckx N' Effect. He's cool people with an experienced, comfortable flow. I'm writing songs like crazy for MYSELF (Yes!) and others of course, getting ready to take a highly-recommended class at NYU so I can join the ranks of the BEST to put pen to paper (Smokey Robinson, Lauryn Hill, Eric Roberson, NE-YO). The BEST is on it's way.
I'm also looking for a live band. If you know of one, let me know!
Word of the day: Philippians 4:8
Hype-Woman~The Olympian Pen™